Privacy policy

Last Updated: October 23, 2025

Welcome to Ichor. Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.drinkichor.com or make a purchase through our Shopify store.

By using our website, you agree to the terms of this Privacy Policy.

1. Introduction

Ichor (“we,” “our,” “us”) is a premium hydration brand offering alkaline water, hydrogen-infused water, and hydration powder. We value your trust and are committed to protecting your personal information and respecting your privacy rights.

This Privacy Policy describes how we handle information collected through our website, Shopify platform, and related services.

2. Information We Collect

When you visit our website or make a purchase, we may collect the following types of information:

Personal Information

Name, billing address, shipping address
Email address and phone number
Payment information (processed securely through Shopify Payments)
Account login credentials (if applicable)

Automatically Collected Information

Browser type, device, and operating system
IP address and general location
Pages viewed, time spent, and referral source
Cookies and tracking data from Shopify and third-party analytics tools (e.g., Google Analytics)

Marketing Information

If you opt in to receive marketing communications, we may collect information on your preferences and engagement with our emails or ads.

3. How We Use Your Information

Process and fulfill your orders
Communicate order updates and shipping notifications
Respond to customer service requests
Send marketing communications (only with your consent)
Improve our products, website experience, and customer service
Comply with legal obligations and fraud prevention measures

You may opt out of marketing emails at any time by clicking “unsubscribe” at the bottom of any Ichor email.

4. Cookies & Tracking Technologies

Our website uses cookies, pixels, and similar technologies to enhance user experience and track performance. Cookies allow us to remember your preferences, analyze site traffic, and deliver more relevant content or ads.

You can control or disable cookies through your browser settings, though some features of the site may not function properly without them. For more information, please refer to our Cookie Policy.

5. Sharing of Information

We do not sell your personal information. However, we may share data with trusted third parties for the purpose of operating our business, including:

Shopify (eCommerce platform and data processor)
Payment providers (Shopify Payments, Apple Pay, Google Pay)
Shipping carriers (UPS, USPS, FedEx)
Email marketing platforms (for newsletters and updates)
Analytics providers (Google Analytics, Meta Pixel)

Each of these third parties is contractually obligated to keep your information secure and use it only for intended business purposes.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required by law.

Order and billing records are retained for up to 7 years for tax and legal compliance.
Marketing information is retained until you withdraw consent.

When data is no longer needed, it is securely deleted or anonymized.

7. Your Rights & Choices

Depending on your location, you may have the following rights under laws such as GDPR (Europe) or CCPA (California):

Access the personal information we hold about you
Request corrections or updates
Request deletion of your personal data
Withdraw consent for marketing communications
Request a copy of your personal data (data portability)

To exercise these rights, contact us at support@drinkichor.com. We may require verification of your identity before fulfilling requests.

8. Security of Your Information

We use appropriate administrative, technical, and physical safeguards to protect your data against unauthorized access, disclosure, alteration, or destruction. Sensitive payment information is encrypted and processed securely by Shopify Payments.

However, no system is entirely foolproof, and by using our website, you acknowledge that we cannot guarantee 100% security of transmitted data.

9. Third-Party Services

Our store is hosted on Shopify Inc., which provides the online eCommerce platform allowing us to sell our products and services. Your data is stored through Shopify’s secure databases and servers, protected by firewalls and encryption.

For details, review Shopify’s Privacy Policy.

We may also integrate with services such as Google Analytics, Meta Ads, and email marketing tools to better understand customer behavior and optimize performance.

10. Children’s Privacy

Our website and products are not intended for children under the age of 13. We do not knowingly collect personal information from minors. If we learn that we have inadvertently received such data, we will delete it immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The revised version will be posted on this page with a new “Last Updated” date. We encourage you to review this Policy periodically to stay informed.

12. Contact Information

If you have any questions, requests, or concerns about this Privacy Policy or how we handle your data, please contact us:

📧 Email: support@drinkichor.com